Special Events: Creating and Sustaining a New World for Celebration, 7th Edition

Description


Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of  Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and the business practices needed to plan and deliver successful events.

Publisher
Wiley

ISBN
978-1-118-62677-1

Website
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002980.html

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