Special Events: Event Leadership for a New World, 4th Edition

Description
With the event planning industry’s emergence as a mainstream career choice–combined with new global economic realities–those who work in this exciting field must keep up with the times in order to grow and succeed. Event professionals must master the specialized skills to transition from event manager to event leader. In this new Fourth Edition, Dr. Joe Goldblatt, CSEP, imparts all the logistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry’s new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices

Publisher
Wiley

ISBN
978-0471450375