The Sports Event Management and Marketing Playbook

Description
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level — from the community to world-class.

Authors  Frank Supovitz and Joe Goldblatt

Publisher
Wiley

ISBN
978-0-471-46007-7

Website
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0471460079.html