Special Events: A New Generation and the Next Frontier, 6th Edition

Description
It is through special events and celebrations we continue to remember our shared history, our friends, and family. This new Sixth Edition of Special Events: A New Generation and the Next Frontier continues the legacy and includes  new chapters on greener events, corporate social responsibility, and theoretical case studies. Also included are new interviews with both experienced event leaders and students, as well as recent graduates of event studies programs, which provide lessons learned from many perspectives. Event measurement, evaluation, and assessment topics are now integrated throughout a number of the chapters. Students will also learn how technology may be harnessed to help improve their events’ financial, quality, environmental, and other strategic outcomes. More than 200 new web resources incorporated in the text and appendices (now online) in  Special Events, Sixth Edition assure the student acquires a firm foundation for their future in event planning.

Publisher
Wiley

ISBN
978-0-470-44987-5

Website
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-EHEP001790.html