Special Events: Twenty-First Century Global Event Management, 3rd Edition

Description
The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events. The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession.

Publisher
Wiley

ISBN
0471396877